Catena Media, an associate advertising and marketing organisation, has appointed Pierre Cadena as VP of Corporate Strategy.
The appointment is scheduled to take impact on November 1, 2023, with Cadena to be primarily based totally withinside the United States, wherein he presently resides.
Prior to becoming a member of Catena Media, he served because the SVP and head of Revenue & Strategy for TMZ, a information and enjoyment logo below Fox Entertainment.
During his tenure at Fox Entertainment, Cadena performed a position withinside the strategic route of TMZ’s virtual, television, originals and experiential businesses. He additionally possesses revel in withinside the on line sports activities having a bet and gaming association sector, having served as a non-government director at Raketech.
Before his position at Fox Entertainment, Cadena held the location of SVP and Chief Strategy Officer at Crunchyroll. He has additionally held diverse senior method and company improvement roles at organizations which includes WarnerMedia, Otter Media and Caesars Entertainment.
Cadena’s in advance profession stories consist of paintings in funding banking and personal fairness investing. He holds an MBA from the Kenan-Flagler Business School on the University of North Carolina at Chapel Hill.
Catena Media’s CEO, Michael Daly, said: “We’re excited to welcome Pierre to Catena Media. His full-size know-how in strategic making plans and executing boom for virtual media and gaming organizations can be a precious asset for us and allow Pierre to play a middle management position in our endured evolution in North America and beyond.”
This declaration comes at the heels of numerous noteworthy tendencies inside Catena Media in current months. In August 2023, the organisation said a Q2 loss in revenue, bringing up a 16% lower in comparison to the equal duration in 2022.
The loss became a part of Catena Media’s method to awareness extra at the North American on line sportsbook and on line casino association market, as mentioned through CEO Michael Daly.