PA Betting Services is increasing its sports activities information and content material enterprise thru the purchase of Asian horse racing information professional iRace Media.
Based in Singapore, iRace Media works with B2B clients which includes the Hong Kong Jockey Club, Singapore Pools, 4Racing and Tabcorp to sell their racing insurance withinside the location thru various information and content material offerings, together with shape publications and interactive tipping content material.
The acquisition enhances the specialized racing understanding furnished via way of means of PA Betting Services, and could provide a much broader proposition and more suitable price for clients, growing a worldwide racing database and an multiplied distribution network.
iRace Media will maintain to perform as a stand-on my own enterprise, and could offer knowledge of the Asian marketplace to PA Betting Services.
“The blended understanding and attain of iRace and PA Betting Services might be tremendous for the industry,” stated PA Betting Services director Eugene Delaney. “Not handiest does it permit us to attain new clients, however it additionally places us in a function to provide an entire new variety of offerings for our rightsholder and bookmaker partners.”
iRace Media CEO and founder Steve Levar added: “We are pleased to embark in this adventure with PA Betting Services. Through this acquisition, each organizations will advantage from shared resources, multiplied R&D capabilities, and a broader expertise pool, allowing the improvement of racing answers so as to remodel the racing panorama and create new boom opportunities.”