iRace Media is a issuer of racing facts and content material offerings to B2B clients withinside the Asian market, together with entities like The Hong Kong Jockey Club, Singapore Pools, 4Racing and Tabcorp.
The enterprise‘s offerings variety from shape courses and interactive tipping content material. iRace Media is likewise regarded for producing “iRace,” a racing shape manual for customers in Asia.
The acquisition targets to beautify PA Betting Services’ racing capabilities, to provide clients a more suite of offerings and an superior cost proposition.
Clive Marshall, CEO of PA Media Group, noted: “The blended information and attain of iRace and PA Betting Services can be vast for the industry. Not handiest does it permit us to attain new clients, however it additionally places us in a function to provide an entire new variety of offerings for our rightsholder and bookmaker partners.”
This acquisition marks every other step in PA Betting Services’ records of partnerships and collaborations. The enterprise has maintained a long-status partnership with William Hill, imparting horseracing, greyhound racing and sports activities facts to the making a bet operator for over decades.
PA Betting Services has additionally extended its collaboration with bet365 through providing the operator with new global soccer facts. Furthermore, the enterprise has renewed its partnership with Flutter, handing over racing facts to Flutter’s brands, together with Paddy Power and FanDuel.