Better Collective has received Torcedores.com, a sports activities media platform primarily based totally in Sao Paulo, Brazil. The acquisition is a part of Better Collective’s approach to make bigger its presence withinside the Brazilian marketplace.
Torcedores.com, recognised for its content material network, covers various sports activities, with a number one attention on soccer. The platform additionally gives content material on different sports activities which includes basketball, volleyball, tennis, and esports. In the beyond year, Torcedores.com suggested a median month-to-month target target market of over 12 million users. The platform has a presence on numerous social media channels consisting of Facebook, YouTube, TikTok, Twitter, and Instagram.
The acquisition encompasses numerous smaller property from the Torcedores.com portfolio, and Better Collective will now oversee all operations.
This flow comes as Better Collective plans to bolster its operations in Brazil. The employer is about to open a brand new workplace in Rio de Janeiro in September, complementing its present workplace in Sao Paolo.
Simon Hovmand-Stilling, CEO of Better Collective South America: “I am definitely excited to be welcoming Torcedores.com as our first sports activities media emblem in Brazil. The sports activities emblem enhances our strategic role withinside the area and could make bigger our attain and sports activities content material production – which in flip will make us even greater applicable to our partners. South America, and greater especially Brazil, is an essential boom driving force for Better Collective and suits flawlessly with our imaginative and prescient of turning into the main virtual sports activities media group.”
“The Brazilian marketplace represents sizable boom possibilities for the Group, as we’re trying to follow our M&A and marketplace access approach verified to achieve success in each Europe and North America to develop our presence withinside the Brazilian sports activities media marketplace. To construct a main role, localization and robust media manufacturers are key ingredients – obtaining Torcedores.com suits flawlessly into that approach,” says Simon Hovmand-Stilling.