Spotlight Sports Group (SSG), a world-main technology, content material, and media business enterprise specialising in sports activities having a bet, has introduced that it has partnered with main bookmaker, BoyleSports, to supply a custom-constructed Cheltenham Festival Content Hub.
The ‘Destination Cheltenham’ Content Hub will boast key capabilities which have verified pretty a hit in preceding iterations, making sure an immersive revel in for users. Live odds, add-to-betslip functionality, one of a kind editorial and video content material and one of a kind gives for Cheltenham Hub users, with twin promotional messages strategically designed for UK and Irish audiences will all be featured.
This Content Hub will consist of bespoke content material geared toward new and skilled racing clients, such as Racing Post’s progressive Smart View racecard innovation that has been designed to simplify the conventional racecard to assist appeal to a new, more youthful target target market to racing.
BoyleSports will leverage its group of esteemed logo ambassadors, such as one of a kind content material from Robbie Power main as much as and for the duration of the festival.
Discussing the partnership, Spotlight Sports Group’s Head of B2B Sales, Daniel Smith said: “We’re overjoyed to adopt our first-ever ‘Destination Cheltenham’ Content Hub construct with BoyleSports to assist them have interaction with clients withinside the run-as much as the festival. We understand from preceding fairs that our Hubs boom key retention and having a bet metrics and we’re looking ahead to no one of a kind this time round with the fine of content material being presented from each partners.”
Aimee Prendergast, Director of Marketing, BoyleSports, added: “We’re overjoyed to be operating with SSG on our integrated ‘Destination Cheltenham’ Content Hub for the subsequent eight weeks, to offer top rate racing content material to our clients, guiding them with their racing bets at the run-as much as and over the Cheltenham Festival.”
Spotlight Sports Group’s Content Hubs are verified to pressure sales with a wealthy content material revel in for having a bet audiences.