2mee has entered non-binding heads of phrases concerning a capability opposite takeover through Golden Rock Global (GCG), a indexed Special Purpose Acquisition Company. Golden Rock Global has proven hobby in 2mee’s omni-channel communique platform.
The phrases concerning the capability stocks that GCG would possibly provide to 2mee shareholders aren’t but confirmed, however early estimates endorse it can be between £6 to £eight million, paid absolutely in new GCG stocks.
In addition, Golden Rock Global is thinking about elevating greater running capital for the mixed group.
With the price range doubtlessly raised from this collaboration, 2mee plans to amplify its operations, refine its present day era, and paintings with on line playing operators.
2mee’s platform permits for influencers to seem in net and app messages, growing a non-stop person journey. The platform’s reason is to attach manufacturers with their target target market and affect decision-making.
Current information suggests the worldwide influencer advertising area ought to attain US$21.1bn this year, with predictions of US$48bn through 2027.
Considering those figures, 2mee objectives to offer messaging offerings at the open net, which can help withinside the series and use of first-birthday birthday celebration information withinside the igaming industry.
James Riley, CEO of 2mee, said: “Online playing operators need to be heard above the noise being made through their competitors and connect to their audiences in a manner this is human and authentic. 2mee’s era permits them to do simply that, impacting purchaser behaviour on the critical second of decision.
“In Golden Rock Global, we’ve got a set of human beings that recognize the energy and competencies of our era and the way it may extrade the sport for corporations throughout many sectors in relation to obtaining and preserving customers. We are pleased to be becoming a member of forces with GCG and to take 2mee into the subsequent bankruptcy of its achievement story.”
Ross Andrews, Chairman of Golden Rock Global, added: “We are overjoyed to be running with 2mee and its current platform that permits manufacturers to supply human beings as messages. The international influencer marketplace is large and could most effective get bigger – 2mee’s era permits corporations to capitalise in this and to effect clients at that critical second of decision.”