1/ST CONTENT has entered a sublicensing settlement with 4Racing, a rights holder primarily based totally in South Africa. This new arrangement, with an unspecified duration, is focused round each commingling and fixed-odds making a bet associated with 1/ST CONTENT’s portfolio of racetracks. 4Racing is tasked with dealing with and dispensing particular pix and information to operators each on-line and in retail, spanning South Africa and different international locations withinside the Southern African Development Community (SADC), which incorporates international locations like Zimbabwe and Tanzania.
Over 3,three hundred days of racing every yr are organized via way of means of 1/ST CONTENT, related to severa North American racetracks like Gulfstream Park and Santa Anita. Through its partnerships with numerous entities, 1/ST CONTENT distributes its horse racing content material to worldwide markets, positioning itself withinside the worldwide-rights area of the igaming enterprise.
Stephen Watson, Head of 4Racing TV, said: “1/ST CONTENT stands on my own because the validated pacesetter for stay North American horse racing content material, presenting rights, making a bet information, stay broadcast and video streaming on behalf of its developing international portfolio of partners. So, naturally, we’re overjoyed to take fee in their portfolio below the phrases of this innovative new sublicense settlement, permitting us to maximize the attain of North American racing now no longer simplest in South Africa (a territory long-acquainted with horse racing) however additionally in a broader span of the SADC’s rising markets wherein a greater academic mess around this content material is needed in African States wherein soccer is king.
“More generally, 4Racing is reinvigorating the pony racing enterprise in South Africa and past with a dedication to variety and transparency in its relationships with stakeholders, designing and enforcing a sequence of latest tasks and techniques for the betterment of the sport.”
Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added: “1/ST CONTENT is pleased to construct on our strategic dating with 4Racing to widen the worldwide attain of North American Thoroughbred racing in South Africa and SADC. As a result, fanatics and bettors round the arena can now revel in greater insurance of top-excellent racing than ever before, as out carrier corrals the lowest-latency feeds from hundreds of annual meetings, showcasing tens of hundreds of races every yr. North American racing keeps to help international operators in enticing untapped audiences via way of means of handing over 24/7 horse racing, and enables us go back the price to a bunch of U.S. racetracks and their key stakeholders.
“4Racing have formerly validated to be a sturdy associate for us withinside the Southern African market, so it’s incredible to be increasing on an already treasured partnership. The distributional scope in their operators is 2nd to none, throughout each retail and digital.”